Live Demo Attendee Guide

Cascade Tool & Supply, Inc. — Company Overview

What they are: A B2B industrial and MRO (maintenance, repair, operations) tools distributor. They sell power tools, hand tools, cordless lines, and consumables/accessories (blades, sockets, drill kits, tool chests, replacement parts) to professional and commercial buyers, not consumers.

How they sell: A hybrid model. They run an online catalog (e-commerce checkout, shipping thresholds, tracking, SKUs) alongside a relationship-driven B2B sales motion (quotes, business accounts, Net-30 terms, bulk/contract pricing, formal RFP responses, tax-exempt resale accounts). So they straddle transactional online ordering and managed account sales.

Who they sell to: Skilled-trade and industrial buyers across a wide spread of sectors: manufacturing, construction, fabrication, aerospace, defense, logistics, HVAC, energy/solar, marine, rail, public sector/transit, ag, food & bev, and woodworking. Typical contacts are operations managers, shop foremen, procurement officers, facilities directors, and supply-chain leads, the practical people who keep a tool crib stocked.

How they operate:
- Standards-aware: deals reference AS9100, ITAR, and compliance docs, so they sell into regulated and quality-controlled supply chains.
- Policy-driven support: defined return windows, clearance/final-sale rules, price-match terms, and tiered warranties (longer coverage on power tools, lifetime on hand tools, shorter on batteries). They escalate safety issues and high-dollar refunds.
- Safety-conscious: product-safety tracking and escalation paths exist, fitting an industrial-equipment seller.

As an employer: A staffed company with formal HR structure, employee handbook, PTO and carryover, 401(k) match, remote-work policy, holiday schedule. An established mid-sized distributor, not a startup.

In one line: Cascade is an established, process-driven B2B industrial tool distributor serving skilled trades and industrial buyers through both an online catalog and a managed-account sales team.

# Cascade Brand Standards

## Brand naming
- Cascade Tool & Supply (preferred full name on first reference)
- Cascade (acceptable short name after first reference)
- Always capitalize the C. Do not abbreviate to "CTS" in customer-facing copy.
- Tagline: none currently used. Do not add one below the logo.

## Logo usage
- Always use the actual logo file, never recreate or use a "looks close" version (especially in AI imagery; requires marketing approval).
- Preferred: Dark Blue (#17212E) on a white background, with the registered trademark symbol.
- Reverse (white) logo: only on approved brand-color backgrounds. No overlapping images.
- Spacing: when large, the logo is dominant with ample whitespace. When small, ensure separation from surrounding elements.
- Never use the logo inline as a replacement for the word "Cascade" in body copy.

## Typography
Font stack:
- Primary: Roboto
- Fallbacks (sans-serif only): Helvetica, Arial, Open Sans
- Never use serif fonts (Times New Roman, Georgia, etc.)

Document hierarchy:
- Title: Black/Bold, 22px, blue or black
- Heading 1: Black/Bold, 18px
- Heading 2: Black/Bold, 14px
- Heading 3: Black/Bold, 12px
- Subtitle: Regular, 12px, orange
- Body copy: Regular, 10px
- Bullets: square orange bullets

General rules:
- Use Black weight for headlines over 16pt
- All-caps only for headings of 5 words or fewer
- Strong distinction between heading and body via size and weight

## Core color palette
- Dark Blue #17212E: primary body and font color, dark backgrounds, headings
- Brand Blue #1D4E89: primary brand blue, headings, accents
- Frost #EEF3F6: light backgrounds, borders for dark backgrounds
- White #FFFFFF: backgrounds
- Orange #C75300: subtitles, square bullets, H3-and-below headings, accents
- Gold #FFB703: headings/subtitles when placed on a Dark Blue background

## Accents (should not exceed 10% of a layout)
- Bright Blue #0066DC: CTAs, button hyperlinks, special accents
- Orange #C75300 and Gold #FFB703: draw attention or mark intended action only

## Things to never do
- Serif fonts anywhere
- Logo as an inline text replacement
- Reverse (white) logo on non-brand colors
- A tagline below the logo
- "Looks close" AI-generated logos without marketing approval

Always write in clean, natural prose. Never use emojis. Never use em dashes; use commas, periods, parentheses, or rewrite the sentence instead. Avoid AI-tell filler such as "Great question", "Certainly", "Absolutely", "In today's fast-paced world", and "It's important to note". Do not over-hedge or pad. Lead with the answer first, then supporting detail. Keep formatting simple and only as long as the task needs.